In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains how to optimise your Linkedin profile.

Key Outcomes:

• Optimize your profile to attract Linkedin users
• Use your real clear, and professional photo for your Linkedin profile photo
• Use a creative and personal Linkedin cover image
• Use the latest features of Linkedin
• Include keywords in your Linkedin profile headline to reflect who you are and what you do

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains the tips to optimize your Linkedin profile.

Key Outcomes:

• Optimize your Linkedin summary
• Create a customized URL for your Linkedin profile
• Use the Linkedin accomplishment section wisely
• Ask your friends and colleagues to endorse you for your skills
• Add all your skills to your Linkedin profile

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains how to identify your target audience in Linkedin.

Key Outcomes:

• Identify your target audience before designing your Linkedin market strategy
• Create an ideal customer profile
• Conduct strong market research to understand the need of your customers
• Collect information about your competitors and their audience

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains the importance of branding for your business.

Key Outcomes:

• Do branding of your business to gain customer trust
• create more revenue and market share through personal branding
• Create a unique brand voice on Linkedin
• Align your brand voice with your target audience

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains the types of Linkedin content and Mistakes.

Key Outcomes:

• Spread Awareness, solutions, and positivity on Linkedin
• Do not copy the content of others
• Avoid posting useless content on Linkedin
• Do not Pist anything on religion, politics, gender, or race

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains how to create High-quality articles on Linkedin.

Key Outcomes:

• Use Linkedin articles in your content marketing to increase leads and queries
• Share your Linkedin articles on other social platforms to increase your reach

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains how to create high-quality Linkedin text posts.

Key Outcomes:

• Share your knowledge and experience in your Linkedin posts
• Use a hook statement in your post to generate interest and curiosity of your followers in your Linkedin post.

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains how to increase engagement on LinkedIn with the help of images, carousels, documents, and voice.

Key Outcomes:

• Use carousels to increase engagement on Linkedin
• Include images, videos, and carousels in your LinkedIn marketing
• Use visual content for Linkedin marketing

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains how to use hashtags effectively in your Linkedin content.

Key Outcomes:

• Use hashtags to increase the reach of your posts and make your content easily searchable
• Do not use more than 3 hashtags in a post
• Use relevant and professional hashtags

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains the content scheduling tools.

Key Outcomes:

• Use Content scheduling tools to schedule your posts and save your time and effort.
• Analyze your posts to find the mistakes and improve them in future posts

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains how to create and send connection requests.

Key Outcomes:

• Send a connection request to people who are not directly connected to your profile
• admire people in your connection requests to connect with them easily

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains how to send direct messages through Linkedin.

Key Outcomes:

• Ask only relevant questions in your Linkedin direct messages
• Communicate your value proposition and show social proof
• Take follow up with your client at least 3 times

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains how to use Linkedin groups effectively in your business.

Key Outcomes:

• Use Linkedin groups effectively to expand your business
• Give meaningful comments to others’ posts on Linkedin groups to become a part of the discussion.

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains how to use Linkedin analytics.

Key Outcomes:

• Use Linkedin analytics to know whether you are targeting the right audience
• Use content scheduling tools to know the Linkedin statistics

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains how to generate inbound leads on Linkedin.

Key Outcomes:

• Be a part of other’s conversations by liking and commenting on their posts
• Post unique/ quality/ valuable content on Linkedin to generate leads
• Add unique storytelling to your content
• Add value to the Linkedin group by posting relevant content

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains the Linkedin paid marketing.

Key Outcomes:

• Use video ads to reveal new products to the customers
• Customize your Linkedin ad as per your budget requirement
• Target your audience based on location, position, skills, and experience
• Send messages to Linkedin members directly through sponsored messaging

In this video, Ms. Kavita Gupta, Professor, of Bada Business, explains the growth hacks of Linkedin marketing.

Key Outcomes:

• Use growth hacks to scale up your marketing on various social media channels
• Never send a connection request to anyone without engaging with their content